Thursday, June 9, 2011

The Bad Boys Club









The prestigious Savile Row has been around for hundreds of years doing custom, also known as "bespoke" suits for some of the world's most wealthy and elite men. However they are stuck in their old-school methods which has given a small store in Mayfair the ability to squeeze their way into this very difficult business. This store is called Tom Sweeney and their brand survives on the idea of doing very modern bespoke suits. They definitely cater to more of a young crowd than the traditionalists on Savile Row, but it works for them doing over a million pounds in suit sales last year. The store is very small and decorated with
framed photos of celebrities and even an old playboy cover. Chandeliers hang in the fitting rooms and patterns of suits line the ceiling. Matt, the young man who made our tour possible (they usually dont allow any visitors in the store because of their high end and often very important political clientele) showed us his work space which was just as tiny as the rest of the store. However it was amazing to see the gigantic shears and other unique tools the cutters and suit makers work with. It was very inspirational to hear him talk about his journey from Orange
Coast Community College all the way to a London Fashion School and now working for a consistently growing business that brings in clients from all over the world.












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